Privacy Policy

This privacy policy explains how concept m AI GmbH ("we," "us," "our") collects, uses, and protects your personal data when you visit our website. We are committed to protecting your privacy in accordance with the Swiss Federal Act on Data Protection (FADP/nDSG) and, where applicable, the EU General Data Protection Regulation (GDPR).

Data Controller

concept m AI GmbH
Magdalenenstrasse 46
8050 Zurich, Switzerland

Email: info@conceptm.eu
‍Phone: +49 (0) 30 847 124 320

What Data We Collect and Why

Website HostingOur website is hosted by Webflow, Inc. (San Francisco, USA). When you visit our website, Webflow automatically collects server log data including your IP address, browser type, operating system, referring URL, pages visited, and time of access. This data is necessary to deliver and secure the website. Legal basis: legitimate interest (Art. 31 FADP; Art. 6(1)(f) GDPR). More information: https://webflow.com/legal/privacy

Analytics

‍We use the following analytics services to understand how visitors use our website:

Google Analytics (Google LLC, USA) - collects anonymized usage data including pages visited, session duration, and device information. IP anonymization is enabled. Legal basis: consent via cookie banner. More information: https://policies.google.com/privacy

Microsoft Clarity (Microsoft Corporation, USA) - collects behavioral analytics including session recordings and heatmaps to improve user experience. Legal basis: consent via cookie banner. More information: https://privacy.microsoft.com/privacystatement

Marketing and Advertising

‍LinkedIn Insight Tag (LinkedIn Corporation, USA) - tracks conversions from LinkedIn advertising and enables retargeting. Collects data about your visit including URL, referrer, IP address, device and browser properties, and timestamp. Legal basis: consent via cookie banner. More information: https://www.linkedin.com/legal/privacy-policy

Google Ads (Google LLC, USA) - tracks conversions from Google advertising campaigns. Uses cookies to measure the effectiveness of ads. Legal basis: consent via cookie banner. More information: https://policies.google.com/privacy

Booking and Scheduling

‍When you book a meeting through our website, you are redirected to Calendly (Calendly LLC, USA). Calendly collects the data you provide during booking, including your name, email address, and any additional information you enter. Legal basis: pre-contractual measures at your request (Art. 31 FADP; Art. 6(1)(b) GDPR). More information: https://calendly.com/privacy

‍If you subscribe to our newsletter, we use ActiveCampaign (ActiveCampaign LLC, USA) to manage subscriptions and send emails. We collect your email address and, optionally, your name. We use a double opt-in process to confirm your subscription. Legal basis: consent (Art. 31 FADP; Art. 6(1)(a) GDPR). You can unsubscribe at any time using the link in every newsletter or by emailing info@conceptm.eu. More information: https://www.activecampaign.com/legal/privacy-policy

Contact Requests

‍When you contact us via email or other channels, we process the data you provide to respond to your inquiry. Legal basis: pre-contractual measures or legitimate interest (Art. 31 FADP; Art. 6(1)(b)(f) GDPR).

Cookies and Consent

We use CookieFirst as our consent management platform. When you first visit our website, you can choose which categories of cookies to accept. Strictly necessary cookies are always active. Analytics, marketing, and other cookies are only set after you give consent. You can change your preferences at any time through the cookie settings link in the footer. More information: https://cookiefirst.com/legal/privacy

Data Transfers

Some of the services we use are operated by companies based in the United States. Where personal data is transferred outside of Switzerland or the European Economic Area, we ensure appropriate safeguards are in place, including EU Standard Contractual Clauses or reliance on adequacy decisions where applicable.

Data Retention

We retain your personal data only as long as necessary for the purposes described in this policy, or as required by law. Server log data is retained according to our hosting provider's policies. Analytics data is retained for up to 14 months. Newsletter data is retained until you unsubscribe. Contact request data is retained for the duration of the business relationship and any applicable legal retention periods.

Your Rights

Under the Swiss FADP and, where applicable, the GDPR, you have the following rights:

Right of access - you can request information about what personal data we process about you.Right to rectification - you can request correction of inaccurate data.Right to deletion - you can request deletion of your personal data.Right to data portability - you can request your data in a structured, machine-readable format.Right to object - you can object to data processing based on legitimate interest.Right to withdraw consent - you can withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at info@conceptm.eu.

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) or, if applicable, a supervisory authority in the EU.

Changes to This Policy

We may update this privacy policy from time to time. The current version is always available on our website. Material changes will be communicated appropriately.

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