Real projects.
‍Real outcomes.

Confectionery / FMCG · Concept Screening at Scale · Generative-capability proof

Confectionery concept screening

Twenty-four concepts. Four consumer simulations. Weeks instead of months - without losing the depth that makes the read worth doing.

Telecommunications · Campaign Rebuild · Generative-capability proof

Telco campaign rebuild

The campaign passed every pre-test. Then it ran in-market and underperformed. We found what the scorecards couldn't see.

Financial Services · Brand Architecture · Anchor case

Regional bank brand refresh

Every instrument pointed green. Every instrument except the one that reads the customer's unconscious.

Political Forecasting · German Federal Election 2025 · Anchor case

2025 German federal election

Twelve depth-psychological psyches. One national election. A final prediction that outperformed established polling institutes.

Airline & Travel · Campaign Strategy

Latin American low-cost airline

Before writing a single brief, a Latin American carrier needed to understand the audience its generic models had never seen.

Brand & Campaign · Casting

Casting for a brand campaign

A casting decision is three decisions at once. We built the instrument to read all three together - the way a consumer does.

Heritage FMCG · Packaging Architecture

Heritage flour brand

A heritage flour brand needed to know which design elements carried decades of customer trust - before changing any of them.

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Depth-Psychological AI in Practice

For each case: the challenge, the AI persona setup, and the measurable outcome. What’s inside:

Time & cost vs. traditional research (Benchmark)

Methodology note per case: how the persona got trained

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Your first steps with AI Sparring & Screening

You describe your challenge. We configure an AI persona prototype with a psychological match to your market, your target group, and your exact question. Use the AI persona for direct consumer feed back.

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The opportunities for optimizing your marketing with A-integrated workflows are limitless - from iterative testing processes to complex agentic systems embedded in your organization. We are glad to share our experience.

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